TikTok is set to launch a stand-alone tab dedicated to mobile gaming on its platform, the Financial Times reported, citing people aware of the developments.
TikTok Made Me Play It, the company's first global gaming event, could be where the new feature is announced.
The company also said publishers are launching games on the TikTok app.
Featured speakers during the event include representatives from EA, VNG Games, NetEase Games, and HoYoverse. These executives are set to speak on a number of topics, including how TikTok plays a role in the success of recent game launches, said its head of global gaming Assaf Sagy.
The company says that content about games is getting more and more popular on its platform. Citing internal data, TikTok said that gaming content saw a 127% uptick in total views from January 2021 through October 2021. The platform’s gaming audience also grew 59% from July 2021 to October 2021.
Source: https://www.techinasia.com/tiktok-roll-dedicated-inapp-tab-games
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TikTok Gaming?
dokkaebi
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Nov 26
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